Revving Up Sales: Terpel’s Whopping $35M Success with Wati

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Introduction

Terpel, the largest oil and gas retailer in Colombia, partnered with NODO to run a successful promotion called “Regalos en el Camino Terpel”. The promotion was aimed at improving customer experience and increasing sales. Using Wati’s seamless integration, NODO was able to achieve remarkable results.

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About Terpel

Established in 1968, Terpel serves over 14 million clients through more than 1,600 gas stations in Colombia. The company offers complementary services such as food and beverages through convenience stores at the stations. Terpel’s goal is to continue being the number one brand in the industry by incorporating new technologies such as electric charging stations.

About NODO

NODO has been an ally of Terpel for the last 5 years, helping them create a better experience for their customers and all stakeholders. The company provides quick implementation and flexible solutions with partners like Wati. NODO is a team that works with agile methodologies and the goal of improving customer service around the world.

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The Challenge

To increase sales and improve the customer experience for Terpel.

The Solution

NODO ran a promotion called “Regalos en el Camino Terpel”, in which customers could participate by sending a picture of their bill through WhatsApp. Once customers accumulated spending worth a certain limit, they were eligible for a lucky draw. The promotion was publicized all across the country through billboards, advertisements, and social media campaigns.

Outcome

Thanks to WATI’s seamless integration, NODO was able to achieve remarkable results:

9 Million

Interactions

1,808,342

Invoices Created

330,000

Clients Onboarded

35M USD

Revenue Earned

Jaime

Jaime Chaves

NODO Founder & CEO

Testimonial

“Regalos en el Camino Terpel was historic. We were able to capitalise on the large WhatsApp penetration (more than 90% in Colombia) as a fast participation channel in which in less than 2 minutes people were able to register and send their purchase invoices to participate using OCR and AI to capture and analyze all data that we collected in real-time. WhatsApp gave us between 50% and 70% effectiveness in communications versus a maximum of 5% for email and 3% for SMS.”

Conclusion

With Wati’s seamless integration and NODO’s agile approach, Terpel was able to achieve remarkable results through the “Regalos en el Camino Terpel” promotion. The promotion not only helped increase sales but also improved customer experience, making it a win-win situation for everyone involved.