TikTok Business Messaging | Manage DMs & Ads in Wati
Bring TikTok Engagement into Wati & turn conversations into revenue
16,000+ businesses trust Wati to turn conversations into revenue
Manage TikTok engagement with the team built to respond
TikTok DMs
Every TikTok DM, in the inbox your team already uses
When a customer messages your TikTok Business account, the message lands in Wati's shared Team Inbox alongside messages from WhatsApp, Instagram, and Messenger. One inbox for all your social and messaging channels.
Click-to-TikTok-DM Ads
Turn every TikTok ad click into a qualified conversation and know which conversations are worth chasing
When someone clicks your TikTok DM ad, get it directly inside Wati with full attribution. Your team replies, sends the right template, and tags the outcome. That engagement signal automatically feeds back into TikTok's ad platform, so every conversion sharpens your targeting.
Click-to-WhatsApp Ads via TikTok
TikTok drives discovery, choose WhatsApp to close the conversation.
Some customers discover you on TikTok but prefer to talk on WhatsApp. Wati supports Click-to-WhatsApp ads run through TikTok Ads Manager, so your ad starts on TikTok, the customer conversation opens on WhatsApp, and your team manages it inside Wati.
Automations
Respond faster, qualify better, and reduce manual work
AI agents, keyword-triggered replies, welcome flows, and FAQ automation for TikTok DMs. Built in the same no-code automation builder you already use for WhatsApp and Instagram. Your TikTok automations live alongside everything else without adding a new tool or training your team from scratch.
Connect TikTok. Start receiving conversations. Close the loop.
Wati brings your customer conversations into one shared workspace, so your team can manage TikTok Business Messaging alongside WhatsApp, Instagram, Messenger, RCS, and more.
Start Free 7-Day TrialConnect TikTok. Start receiving conversations. Close the loop.
Connect your TikTok for Business Account to Wati and bring organic TikTok DMs into your shared inbox.
High-growth teams rely on Wati to build lasting customer relationships
How Ruuby drives Engagement Across the Entire Customer Lifecycle on Wati
With the mist rolling off the Thames and ever-persistent drizzles in London, making it to a salon just before a wedding party may not be the best of ideas. That’s where Ruuby, the UK's premier at-home beauty service, lets you skip the London fog and helps you get beauty, self-care, and massages at home, while watching your regular telly.
“We've seen our highest bookings in the last few weeks: the result of a consistent lifecycle on WhatsApp with Wati. We see bookings done under 3 mins, something that's just not possible with email,”
Claudia Gwinnutt
CMO, Ruuby
FAQ
Which countries can connect TikTok to Wati?
Business Messaging API is not available for Business Accounts signed up in the European Economic Area (EEA), Switzerland, or the UK. Additionally, direct messages sent from TikTok accounts in these regions (signup or currently located) cannot be retrieved via the Business Messaging API or Webhooks. This restriction applies to all providers, not specifically to Wati. Additionally, the United States and India are not currently supported.
Do I need a TikTok Business Account?
Yes, you need an active TikTok Business Account to connect with Wati and send automated messages or handle DMs.
What's the difference between TikTok DMs and Click-to-TikTok-DM Ads?
TikTok DMs are organic messages from users visiting your profile, while Click-to-TikTok-DM Ads drive targeted ad viewers directly into a DM conversation with your team inside Wati.
Is TikTok included in my current plan?
TikTok messaging features are available as part of Wati's multi-channel inbox solution. Check your plan details or contact support for tier availability.
Can multiple team members manage one TikTok account in Wati?
Yes, Wati's shared team inbox allows multiple agents to view, assign, and respond to conversations on a single TikTok account seamlessly.