WhatsApp Blue Tick: How to Verify Your Business

We all know how crucial it is to build trust and credibility, especially when connecting with customers through WhatsApp.

Because, let’s admit it, skepticism is still not a thing of the past. 

That is, some customers are still unsure about interacting with businesses and getting notifications on WhatsApp.

So what can help? A WhatsApp blue tick. And no, we’re not talking about those read receipts or that blue checkmark on your group chats. 

Now some of you might remember this as the green tick verification badge. The blue tick is a revamped version of it. 

But why the change? We’ll get to that. Keep reading to learn everything about WhatsApp blue tick verification.

What is WhatsApp Blue Tick? 

The WhatsApp Blue Tick is a verification badge that shows up next to a business’s name, letting users know the WhatsApp account is official and trustworthy. It’s WhatsApp’s way of confirming that a business has been verified as genuine, helping customers feel confident when interacting with it.

Why Move from Green Tick to Blue Tick? 

Okay, let’s address the elephant in the room. 

Why did WhatsApp decide to move from the green tick to the blue one? There are a couple of reasons. Let’s discuss. 

1. Better Accessibility for Small Businesses

While the Green Tick was only available to companies using the WhatsApp Business API, the Blue Tick feature is now accessible to all businesses using the WhatsApp Business app. This makes it easier for more businesses to get verified!

Related Read: Difference between WhatsApp Messenger, WhatsApp Business App, and Business API

2. Keep Branding Consistent Across Meta Services

One key reason for changing from the Green Tick to the WhatsApp Blue Tick is to create a uniform look across social media (Facebook, Instagram, and WhatsApp), which are all part of Meta.

Also Read: How to Set Up WhatsApp Business on Meta Business Suite

3. Increased Trust and Authenticity

The Blue Tick on a WhatsApp Business profile confirms that the brand you’re interacting with is genuine, trustworthy, and reliable. The color blue itself often represents trust, loyalty, and security in branding. Think Facebook, Linkedin, Pepsi, and Dell. 

What Does the Blue Tick Mean for Businesses with a Green Tick?

According to Meta, if you already have a verified badge, you’ll maintain that status—no extra steps needed!

The main change you’ll notice is that your WhatsApp Green Tick will now transform into a shiny Blue Tick on your business profile. 

Plus, there’s great news: businesses with the verified badge won’t have to pay for the Blue Tick subscription. It will be completely free for you! So, enjoy the upgrade without any extra costs!

Who Can Apply for the WhatsApp Blue Tick?

Anyone using the WhatsApp Business app can apply for the Blue Tick! To see if you’re eligible, just head to Settings or Business Tools in the app.

According to Meta, here are the requirements you need to meet to apply for the WhatsApp Blue Tick:

Exploring Subscription Options for WhatsApp Blue Tick 

If you’re considering the Meta Verified Blue Tick in India, several subscription plans are available, ranging from Rs 639 to Rs 21,000. 

Each plan is designed to assist businesses at different growth stages and offers various features.

These plans are accessible on iPhone (iOS) and Android, allowing you to pick the one that best aligns with your business needs and budget. Here are the two key plans you can consider. 

A. Basic Plan: This entry-level plan, which costs INR 639 per month for a single app, includes a verified badge, essential support, and protection from impersonation.

B. Comprehensive Plan: At INR 21,000 per month, this top-tier option provides a verified badge, enhanced support, protection against impersonation, and additional features aimed at improving your discovery and connection, including case monitoring and advanced visibility tools.

How to Get the Blue Tick on Your WhatsApp Business App

Applying for the WhatsApp Blue Tick verification through the WhatsApp Business app is as straightforward as purchasing a subscription plan. Just ensure you meet the eligibility criteria and update your profile with your business name, picture, address, category, email, and other vital details before selecting a paid subscription.

Follow these steps to get your Blue Tick:

1. Open the WhatsApp Business app, tap the three dots, and go to Settings.

2. Select “Meta Verified.”

3. Choose the plan that fits your needs.

4. Pick your payment method and complete your purchase.

Note: Keep in mind that once you make the purchase, your profile will be locked for 20 days, during which you cannot make any changes. If you alter any profile details, you will lose the Blue Tick and must re-subscribe to regain it.

Related Read: 12 Definitive Advantages of a WhatsApp Business Account

How to Get the Blue Tick for WhatsApp API Numbers

Applying for Blue Tick verification via the WhatsApp API is a bit more complex than using the WhatsApp Business app, but the good news is it’s free! We’re here to simplify the process for you.

Must-Have Requirements

Before applying, make sure you meet these essential criteria:

• WhatsApp API Setup: Your business must have completed the setup of the WhatsApp API with your phone number, as this is crucial for your Blue Tick application.

• Meta Business Account Verification: Your Meta business account must be verified to establish your legitimacy on Meta’s platforms.

• Display Name Approval: Your display name on WhatsApp needs approval. It should be recognizable and relevant to your brand.

• Two-Step Verification: Enable two-step verification for your phone number by going to Phone Numbers > Settings > Two-step Verification.

• Media Presence: You should have an online presence with at least three pieces of organic content, like PR articles or blog posts in major publications. Note that paid PR articles don’t count.

Once you have these requirements in place, you’re ready to move forward with your application!

If you’re using WhatsApp Business API, the Blue Tick application process is the same as that for Green Tick.

Check out our green tick verification guide to learn how!

Final Words 

The WhatsApp Blue Tick is essential to building customer trust and credibility. This trending verification badge tells users that your business is official and reliable, helping to reduce any doubts they may have about connecting with you on WhatsApp. 

So, take the step to get your Blue Tick and strengthen your brand’s credibility, making your interactions on WhatsApp more meaningful! 

FAQs 

Does the Blue Tick offer any additional benefits over the Green Tick?

No, the WhatsApp Blue Tick functions the same as the Green Tick. It still verifies your business as authentic and trusted on WhatsApp, but the color change does not bring new benefits.

How to apply for the WhatsApp Blue Tick?

You can apply via the WhatsApp Business app (with a subscription) or through a WhatsApp Business API platform like Wati, which you can get for free.

How long does the WhatsApp Blue Tick verification process take?

The WhatsApp blue tick verification process usually takes a few weeks. However, the timeline can vary based on the completeness of your application and WhatsApp’s review process.

Is the WhatsApp Green Tick gone?

No, it is simply a color change! The Green tick is now blue, but everything else remains the same.

What if my business already has a verified badge on WhatsApp?

If your business is already verified, no action is required. The Green tick will simply turn blue on your WhatsApp Business profile.