[IG Advertising Guide] Steps to Launch Ads, Costs, and Strategies to Boost Performance

Why Must Online Shops Learn IG Advertising?

In today’s digital landscape, Instagram has emerged as a powerhouse for online marketing. With over a billion active users, it’s a platform where online shops can connect with a vast and engaged audience. Learning how to effectively advertise on Instagram is crucial for increasing brand visibility, driving website traffic, and boosting sales. By mastering IG advertising, online shops can tap into targeted demographics, stay competitive, and foster strong customer relationships.

What Are the Different Types of IG Ads?

Instagram offers a variety of ad formats to suit different marketing goals:

1. Photo Ads: Single image ads appearing in users’ feeds.
2. Video Ads: Engaging videos up to 60 seconds long.
3. Carousel Ads: Multiple images or videos in a single ad that users can swipe through.
4. Story Ads: Full-screen ads displayed between users’ Stories.
5. Collection Ads: Feature a cover image or video with multiple products showcased below.
6. Explore Ads: Ads appearing in the Explore tab, reaching users looking for new content.
7. Shopping Ads: Allow users to purchase directly from the ad.
8. IGTV Ads: Ads displayed within IGTV content.

Choosing the right ad type depends on your campaign objectives, whether it’s brand awareness, engagement, or conversions.

How to Calculate IG Advertising Costs

Instagram advertising costs are influenced by several factors:

• Bidding Model: Choose between Cost Per Click (CPC) or Cost Per Mille (CPM), which is cost per 1,000 impressions.
• Ad Relevance and Quality: High-quality ads often cost less due to better engagement.
• Target Audience: Highly competitive audiences may increase costs.
• Ad Placement: Costs can vary between feed, Stories, and Explore placements.

To calculate costs:

1. Set a Budget: Determine your daily or lifetime budget for the campaign.
2. Select Bidding Strategy: Opt for automatic bidding or set a manual bid based on your budget.
3. Estimate Reach: Use Facebook Ads Manager to see how many people you can reach with your budget.
4. Monitor Performance: Regularly check your ad spend and adjust as necessary to optimize ROI.

How to Place Ads on IG?

Methods of Placement

• Promote Directly from Instagram App: Boost existing posts to reach a wider audience.
• Use Facebook Ads Manager: Access advanced targeting and ad creation tools.

Detailed Steps

Using Facebook Ads Manager:

1. Create a Business Account
   • Set up an Instagram Business Profile.
   • Link it to your Facebook Page.
2. Access Ads Manager
   • Navigate to Facebook Ads Manager to start a new campaign.
3. Choose Your Marketing Objective
   • Select goals like Awareness, Consideration, or Conversion.
4. Define Your Audience
   • Target based on location, age, gender, interests, and behaviors.
5. Select Ad Placements
   • Choose Instagram placements: Feed, Stories, Explore, or Automatic.
6. Set Budget and Schedule
   • Decide on daily or lifetime budgets.
   • Schedule start and end dates.
7. Create Your Ad
   • Upload visuals: images or videos.
   • Write compelling copy and a strong call-to-action.
8. Review and Publish
   • Double-check all settings.
   • Submit your ad for review and publication.

How to Improve IG Advertising Performance?

Tips and Techniques

1. Optimize Your Profile
   • Ensure your Instagram profile is complete and professional.
2. High-Quality Visuals
   • Use eye-catching images and videos to grab attention.
3. Engaging Content
   • Craft compelling copy that resonates with your target audience.
4. Precise Targeting
   • Utilize detailed targeting options to reach the most relevant users.
5. A/B Testing
   • Test different ad creatives and copy to see what performs best.
6. Leverage Instagram Insights
   • Use analytics to understand performance and adjust strategies.
7. Utilize Wati’s Auto-Reply Feature
   • Enhance customer engagement by integrating Wati’s automated reply system.
   • Provide instant responses to user inquiries, increasing the likelihood of conversion.
   • Set up FAQs and quick replies to streamline communication.
8. Strong Call-to-Action
   • Encourage users to take action with clear and compelling CTAs.
9. Retargeting Campaigns
   • Re-engage users who have interacted with your brand before.
10. Monitor Competitors
    • Keep an eye on competitor ads to stay ahead in the market.

By implementing these strategies, online shops can significantly improve their IG advertising effectiveness, leading to higher engagement and conversion rates.