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Astra AI
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Wati for Marketing
Wati for Support
Wati for Sales
eLearning
E-commerce
Marketing Agencies
Healthcare
No Code Chatbots
AI Support Agent
Instagram and Facebook messenger
Click to WhatsApp ads
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Overview
Library
Marketing
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Smart Qualification Questions: How AI Discovers Customer Needs Without Being…
discover how does AI help qualify customers based on the tone, style and sentiment of their conversation with the bot to categorise them as a hot lead.
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A Beginner’s Guide to AI in Sales
Learn what AI in sales is, how it works, and its business impact. Discover key applications like lead scoring, sales forecasting, and automation, plus practical implementation strategies to boost revenue and efficiency.
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How AI is Transforming B2B Lead Generation in 2026?
AI reshapes B2B lead generation by reading intent signals humans miss, reacting in real time, and elevating lead quality without adding manual work. You move from chasing volume to prioritizing accounts that show real buying behavior. Outreach becomes faster, sharper, and automatically personalized. Teams win by spotting intent early, responding instantly, and using unified data to drive every touchpoint.
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How to Implement AI Customer Support ?
AI support works when you set clear goals, train the model with strong data, and roll it out in controlled steps. You automate the repetitive load, keep humans for complex issues, and track metrics like CSAT, containment rate, and escalation quality. A focused pilot helps you refine intents, flows, and handoffs before scaling across channels. Astra fits into this workflow by resolving routine queries upfront and handing agents clean context for deeper conversations.
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A Complete Guide to AI SDR
AI SDRs handle prospecting, outreach, and follow-up at scale, giving you instant response and consistent execution. Human SDRs take over the nuanced conversations. The strongest teams use both, with AI managing volume and humans managing strategy.
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Best Lead Generation Software in 2026
You get a clear view of what works in 2026. Lead generation depends on your motion and the gaps in your funnel. You pick CRMs when you need unified reporting, capture tools when traffic is high but conversions drop, and prospecting tools when pipeline volume is low. Automation keeps follow-up consistent. Most teams use a stack instead of one platform. WhatsApp strengthens response speed after high-intent actions. This guide shows how each category fits your workflow so you avoid bloated tools and choose software that matches your goals.
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WhatsApp API for Ecommerce: A Practical, High-Impact Guide for Acquisition,…
The WhatsApp API for ecommerce helps brands turn conversations into conversions through faster replies, automation, AI support, and personalised customer journeys across acquisition, support, and retention.
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Sales Funnel Automation for Startups: A Practical WhatsApp Framework
Startups move fast, but their conversations often fall behind. This guide shows how to use the WhatsApp Business API to automate lead handling, qualification, onboarding, and retention so your team focuses on the moments that matter.
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AI Sales Agents: Types, Examples, and Benefits
AI agents and their role in attending to customers in place of manual agents and how that has scaled sales communication and reduce manual dependency on sales teams for walk-ins.
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Conversational AI vs Chatbot: Understanding the Key Differences
This article details the key differences between conversational AI and chatbot to differentiate between different modes of customer engagement and make the right selection.
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What is AI Marketing Automation?
Learn what AI marketing automation is, how it works, key applications, benefits, and implementation strategies. Discover how AI transforms marketing campaigns and customer experiences.
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WhatsApp API Prerequisites: Phone Numbers, Documents, and Verification
What do you require to set up your whatsapp business account and integrate it with WhatsApp API according to Meta’s official guidelines
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WhatsApp Cloud API vs On-Prem API: Which One Should You…
Learn the key differences between WhatsApp Cloud API vs on-prem API, how they impact marketing and sales workflows, and which option aligns with your customer engagement strategy.
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WhatsApp API Pricing: Costs, Categories, and Regions
A clear breakdown of WhatsApp API costs across regions, conversation categories, templates, and BSP pricing so you can estimate your total spend.
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WhatsApp API Access: Requirements and Setup Guide
Learn everything you need to get WhatsApp API Access for your business. This guide covers the requirements, verification steps, phone number setup, display name rules, and how to activate messaging through Meta’s Cloud API. Follow the process step by step and go live without delays.
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WhatsApp Video Message Guide: How to Send, Broadcast, and Automate…
WhatsApp video messages help users understand your product faster. This guide shows you how to send, broadcast, and automate video inside CTWA, sales, and support flows.
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How Customer Journey Analytics Improves Every Sales Touchpoint?
Customer journey analytics shows how users move across channels like web, ads, WhatsApp, and email. It helps you identify friction, understand intent, personalise communication, and improve conversions with behaviour-driven insights. Learn how teams use journey analytics to optimise every stage of the customer flow.
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Top 7 Interakt Alternatives in 2026: Get Upgraded to Smarter…
top 7 interakt alternatives to enable smarter automation and fuel meaningful whatsapp campaigns
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Personalization at Scale: What Are You Missing Out on in…
learn how personalization and scale enables you to push relavant content, reduce cost and improve efficiency
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Not Every Visitor Deserves the Same Attention: How AI Pre-Qualifies…
Most D2C sites treat every visitor the same, which hides buying intent and wastes attention on low-value interactions. Conversational AI fixes this by reading behavior and language in real time, separating casual browsers from serious buyers the moment they show intent. It adapts engagement on the spot, prioritizes high-value visitors, and routes them to the right path while keeping lower-intent shoppers in lighter flows. This creates faster decisions, clearer visibility, and stronger conversion outcomes without extra manual effort.
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Patient Pre-Qualification Made Simple: How AI Agents Streamline Healthcare Appointments
AI turns patient pre-qualification into one smooth conversation, replacing long forms, phone tag, and scattered intake steps. It guides patients through symptoms, triage, insurance checks, and scheduling in minutes, giving them clarity while reducing drop-offs for clinics. Staff get cleaner data, fewer admin tasks, and faster booking, and patients move from “I need help” to a confirmed appointment without friction.
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How Conversational AI Replaces Traditional Product Filters and Search?
Conversational AI removes the friction of traditional filters by letting shoppers describe what they want in natural language. Instead of typing keywords and adjusting endless settings, users get guidance that understands intent, remembers context, and adapts results in real time. This turns product discovery into a fluid, conversational experience that feels more like talking to a knowledgeable store associate and less like fighting a search bar.
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What is Conversational AI? (Complete Guide for Beginners)
Conversational AI gives people quick, natural answers without the frustration of phone menus or rigid bots. It understands intent, keeps context, and responds in plain language, making self-service dependable and support faster. This guide covers what conversational AI is, how it works, the core tech behind it, and the real benefits for support, sales, and internal teams. It also highlights common challenges and why more businesses now treat conversational AI as a practical fix for everyday bottlenecks.
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B2B Lead Generation Strategy Guide for 2025
Modern B2B teams don’t struggle because of a lack of leads. They struggle because most leads aren’t qualified, don’t match the ICP, or never had intent to buy. As buying cycles get longer and buyers do more research on their own, the old high-volume tactics stop working. This guide breaks down what B2B lead generation looks like today, how to attract the right companies across multiple channels, and the strategies that consistently produce sales-ready conversations instead of noise.
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What is an AI Chatbot? Complete Business Guide for 2026
AI chatbots give customers fast, accurate answers and help teams avoid repetitive work. Modern systems understand intent, learn from every interaction, and handle support, sales, and product queries in one smooth conversation. They reduce drop offs, qualify leads, automate routine tasks, and keep responses consistent at any hour. This guide explains how they work, where they add value, and what to look for when choosing a platform built for real business use.
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The Future of Website Interactions: Voice-First Web Experiences
Voice-first design shifts websites from click based navigation to natural conversation, letting people speak their intent and get instant, hands free responses. It cuts friction on mobile, improves accessibility, and meets rising expectations shaped by Siri, Alexa, and Google Assistant. As voice habits grow and speech recognition reaches near human accuracy, voice-first experiences become the next major upgrade to how users browse, decide, and act online.
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The End of Endless Scrolling: How AI Curates Perfect Product…
Endless scrolling hides good products behind too many choices. AI product curation fixes this by showing shoppers fewer but more relevant options, built from real-time intent, behavior, and context. Instead of forcing people to filter and compare on their own, AI assembles collections that feel tailored and intuitive. Discovery becomes faster, lighter, and more personal, leading to higher confidence and stronger conversions without adding complexity to the shopping experience.
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The Role of Gemini 3.0 in Wati’s New AI Capabilities
Wati uses Gemini 3 to deliver clearer translations, faster summaries, natural voice calls, and autonomous AI Agents on WhatsApp. The platform gives teams instant context and smarter automation across every chat and call.
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15 Eye-Opening Facts That Reveal Why WhatsApp Drives More E-commerce…
WhatsApp for e-commerce is transforming online shopping. Learn how brands use it to boost sales, recover carts, and offer faster customer support.
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Personalizing the Web Experience with Voice AI: The Future of…
Most websites personalize based on past clicks, not real intent, which is why online experiences still feel generic. Voice AI fixes this by listening, interpreting tone, and responding in real time. It understands what users mean, not only what they do, then reshapes pages, recommendations, and guidance instantly. This creates a more human, contextual experience that lifts engagement and drives stronger results across every industry.
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