Automating Order Confirmations and Shipping Updates with WhatsApp

When someone buys from you, the first thing they look for is an order confirmation. 

It is like a friendly “we got your order” message that makes them feel safe. 

This simple note calms their nerves, sets clear hopes for delivery, and starts a better shopping journey.

Here’s the thing: order confirmations are not just a receipt. 

They are your chance to build trust, answer questions before they are asked, and show that your brand cares.

So let’s begin with the basics.

What is an Order Confirmation?

An order confirmation is an automated message sent by the seller to the customer right after checkout.  

It shows the order went through and helps build trust by being clear about the purchase.

Order confirmation includes:

• Order number and date
  
• Items, quantity, price
  
• Billing/shipping details
  
• Delivery timeline or next steps
  
• Support/contact options

Think of it as a receipt + reassurance + roadmap for what happens next.

Why Timely Order Confirmations and Shipping Updates Matter

Imagine this. 

A customer buys something from you. 

If they do not get a confirmation message on time, they may feel worried or unsure about their order.

That is why fast order confirmations and updates are so important.

They do more than just say thank you. They also:

1. Build trust – A quick message shows the store is real and cares about you.
   
2. Creates Transparency – When customers get clear updates about their order and shipping, they do not keep asking, “Where is my order?” all the time.
   
3. Make customers happy – Getting updates makes shopping feel easy and safe.

4. Avoid bad reviews – Clear messages help set the right hope for delivery.
   
5. Build customer loyalty– Stores that send updates on time stand out from others.

Each order message is a small moment to make the customer feel good. 

Fast and clear updates make sure no one feels left out.

Key Elements of an Order Confirmation Email (With Examples) 

Keep it clear, personalized, and scannable. 

Lead with the essentials, then add optional value (tracking, support, next purchase ideas).

Best-Practice Checklist

• Make customer support information easy to find
• Helpful subject line with order number
• Thank the customer, confirm the order
• Show summary at a glance (order id, items, total)
• Share next step (shipping timeline or “we’ll update you soon”)
• Add a view order/track order button

1) Basic Order Confirmation

Subject: Your Order #[Order Number] is Confirmed 🎉

Hi [First Name],

Thanks for your order! We’ve received it and started processing.

Order #: [Order Number]

Order date: [Date]

Items: [Item Name(s), Qty]

Total: [Amount]

We’ll email you again when your order ships.

[View order]  [Contact support]

Thanks for shopping with [Brand],
— Team [Brand]Copy

Example: Myntra Order Confirmation Email – Why It Works

• Friendly reassurance: “Sit back and relax” makes it warm, not just transactional.
  
• Clarity: Order status, delivery date, product info, price breakdown, all in one scroll.
  
• Transparency: Shows savings, payment mode, and rewards, which sounds trustworthy.
  
• Actionable CTAs: “View order,” “Track order,” and “Contact us” buttons are easy to find.
  
• Customer-first design: Anticipates what you might check (address, payment, next update) and places it neatly.
  
• Feedback built in: Asks for a quick 1–5 rating, making you feel your opinion matters.
  
• Brand consistency: Clean, on-brand visuals with Myntra’s logo, Insider benefits, and fashion promo.

2) Personalized + Gentle Cross-Sell

Subject: [First Name], your order #[Order Number] is confirmed

Hi [First Name],

Great choice! Your order #[Order Number] is confirmed.

Items: [Items]

ETA: [Estimated Date]

Need anything else while you wait?

You might also like:
• [Related Product 1] → [Shop link]
• [Related Product 2] → [Shop link]

Questions? We’re here: [Support link]
— [Brand]Copy

3) Confirmation + Tracking

Subject: Good news—order #[Order Number] is on the way 🚚

Hi [First Name],

Your order #[Order Number] has shipped.

Track here: [Tracking Link]

Estimated delivery: [Date]

If you need help, reply to this email or visit [Support link].
— [Brand]Copy

Example: Amazon Delivery Email – Why It Works

• Simple progress bar: Shows the order is now out for delivery and what steps are left.
  
• Quick info: Tells you it is arriving today with your name and city.
  
• Easy action: Big yellow button to track the package right away.
  
• Order details: Shows product picture, name, and quantity.
  
• Extra help: Lets you add delivery instructions if needed.

4) Gift Order 

Subject: Your gift is on its way 🎁 (Order #[Order Number])

Hi [First Name],

We’ve confirmed your gift order #[Order Number].

Recipient: [Name]

Message: [Gift message]

ETA: [Date]

[Download gift receipt]  [Support]

Thanks for choosing [Brand]!
Copy

5) Subscription Confirmation

Subject: Your subscription is active 🎉

Hi [First Name],

Thanks for subscribing! Your plan is now active.

Plan: [Plan]

Billing: [Monthly/Annual]

Next Renewal: [Date]

Manage Subscription: [Account link]

We’ll remind you before each renewal.
- [Brand]Copy

Example: Apple Subscription Confirmation Email – Why It Works

• Straight to the point: It says right away, “This email confirms your subscription purchase.”
  
• Key details listed: Shows app name, plan, price, and date of purchase.
  
• Future info: Tells you when it will renew and how much it will cost.
  
• Helpful note: Explains how to cancel if you do not want to pay again.
  
• Support links: Gives easy links to Apple Support, terms, and account summary.

6) Booking/Reservation Confirmation

Subject: Your booking is confirmed — see you soon!

Hi [First Name],

We’ve locked in your booking.

Date: [Date]

Time: [Time]

Location: [Address/Map]

Confirmation #: [ID]

[Manage booking]  [Directions]

Looking forward to hosting you,
— [Brand]
Copy

Example: Zomato Table Booking Email – Why It Works

• Clear info: Shows time, date, place, and number of guests in bold.
  
• Helpful reminder: Tells you to come 15 minutes early.
  
• Simple layout: All booking details are in one box, easy to check.
  
• Extra support: Link to view booking in your Zomato profile.
  
• Warm close: Ends with “See you soon :)” which feels personal.

7) Pre-Order Confirmation

Subject: Thanks for your pre-order! (#[Order Number])

Hi [First Name],

Your pre-order is confirmed.

Product: [Name]

Estimated shipping: [Date/Window]

Order #: [Order Number]

We’ll keep you updated along the way.

— [Brand]
Copy

Why WhatsApp Works Better for Real-Time Order Updates

Adding WhatsApp for order  confirmations and shipping updates gives customers:

• Instant delivery and easy read-and-reply
  
• Buttons (Track order / Contact support)
  
• Rich media (images, mini how-tos, quick FAQs)
  
• A channel many already check throughout the day

Use both: email for record-keeping, WhatsApp for speed and clarity. You can also reduce fake orders with COD order verification on WhatsApp.

Ready-to-Use WhatsApp templates 

Order Confirmation

Hi [First Name] 🎉

Your order #[Order Number] is confirmed and being processed.

We’ll message you again when it ships.

View order: [Order Status Link]

Need help? Reply here or tap: [Contact Support Button]
— [Brand]Copy

Example: Lenskart WhatsApp Order & Shipping Update – Why It Works

Fast confirmation: Right after you place the order, it says, “Order placed successfully.” This removes doubt.

Important details: Shows order ID, item name, price, and even a track link.

Next steps: Tells you what to do (share power details) so delivery is not delayed.

Simple tone: Short sentences that are easy to read on WhatsApp.

Why do I like it?

The Lenskart WhatsApp message feels personal and quick. I don’t need to open an email or log in to track. Everything I need is in one WhatsApp chat.

Want your order confirmations to look more trustworthy? 

Learn how to get the official WhatsApp Blue Tick for your business.

Shipping Update

Good news, [First Name]! 🚚

Order #[Order Number] is on the way.

Track: [Tracking Link]

Estimated delivery: [Date]

Questions? Reply any time.
— [Brand]Copy

Example: Absolut Pet WhatsApp Shipping Update – Why It Works

• Personal touch: Starts with “Thank you for your order, Ashwin!” and even adds emojis.
  
• Clear update: Says the package has been shipped.
  
• Tracking made easy: Gives a tracking ID and a direct link to follow the package.
  
• Simple action: Has a button “Track order” so you don’t need to copy links.

Why do I like it?

The Absolut Pet WhatsApp message feels personal, uses fun emojis, and makes tracking the order super simple.

Want to know the cost of sending order confirmations on WhatsApp? 

Try our WhatsApp Conversation Pricing Calculator and get a quick estimate.

Out for Delivery / Delivered

Heads up: your package is out for delivery today. 📦

If you won’t be home, reply “RESCHEDULE”.

[Track Link] — [Support]

Delivered! 🎉

Order #[Order Number] has arrived. Anything we can help with?

[Start a return] [Support]Copy

Example: Amazon WhatsApp Out for Delivery – Why It Works

• Quick update: Says the package is arriving today.
  
• Important info: Shows order number and number of items.
  
• Extra security: Gives an OTP to receive the package, so only the right person gets it.
  
• Easy tracking: Adds a link to track the delivery in real time.
  
• Simple layout: Short lines that are easy to read on WhatsApp.

Why do I like it?

The Amazon WhatsApp message keeps me ready for the delivery, gives me a secure code, and makes it easy to track without opening an email.

Order Confirmation Email & WhatsApp Message Best Practices

Be immediate: send right after checkout.

Be scannable: labels + short lines + buttons.

Be transparent: dates, tracking, return window, support.

Be helpful, not pushy: if you upsell, keep it subtle and relevant.

Be mobile-first: test on small screens.

Be consistent: tone, branding, and layout across email and WhatsApp.

Ready to save time? Check our WhatsApp template library and pick from ready-to-use order and shipping messages.

Make It Effortless With Wati (WhatsApp + eCommerce)

Ready to add fast, reliable WhatsApp confirmations on top of your emails? Wati (official WhatsApp Business API provider) helps you:

• Connect Shopify/WooCommerce in minutes. It’s quite easy to connect WhatsApp with Shopify to automate order confirmations.
  
• Use approved templates for confirmations, shipping, delivery and returns
  
• Personalize with names, order IDs, tracking links
  
• Add quick-reply buttons (Track order / Contact support)
  
• Monitor delivery/read metrics and improve your flows

Wrapping It Up: Smarter Order Confirmations

Order confirmations are more than just receipts. 

They build trust, make customers feel safe, and keep them happy with their purchase. 

By adding WhatsApp to your updates, you can make messages faster, clearer, and more personal. 

This also reduces support questions and helps avoid bad reviews.

Start your Wati free trial and turn post-purchase updates into a smooth, friendly experience customers love.

FAQs

What is an order confirmation?
It’s an automated message (usually an email) sent right after checkout confirming order details, shipping information, and the next steps.

How to write an order confirmation email?
Use a clear subject with order #, say thanks, list key details (items, total, ETA), add a view/track button, and include easy support options. See templates above.

How do I edit the order confirmation email in Shopify?
Admin → Settings → Notifications → Order confirmation. Update subject/body, use variables (e.g., {{ customer.first_name }}), insert order status link/button, preview, test, save.

What is an FX order confirmation?
A confirmation is used in foreign exchange trades. It records deal details between counterparties—different from eCommerce, but the same idea: confirm and avoid errors.

Should I send confirmations on WhatsApp as well?
Yes, keep email for records and add WhatsApp for instant, interactive updates that eliminate “Where’s my order?” questions.