How to Create Personalized AI Videos with Wati’s AI Video Generator

Video marketing is a trending and highly effective approach that many businesses want to adopt. But they can’t due to high production costs, technical expertise requirements, and time-consuming processes. Wati’s Commi.ai is changing this forever. This AI video generator is democratizing video marketing, making it accessible to companies of all sizes. 

In this blog, we’ll explore how with Commi.ai, businesses can now create personalized, engaging video content at scale without expensive equipment, specialized skills, or extensive time commitments. With this AI video generator, companies can now connect with their audience by making professional-quality personalized videos that are both effective and efficient. But before that, let’s understand the power of personalized AI video marketing.

The Power of Personalized AI Video Marketing 

Video marketing stands out as a highly effective strategy, but it traditionally faced scalability challenges due to the expertise and skills required. However, AI has revolutionized this landscape. With AI video generators like Wati’s Commi.ai, businesses can now scale their video marketing efforts to unprecedented levels. These tools not only enable mass production of videos but also offer personalization capabilities, leading to improved results. Apart from this, there are several benefits of AI video marketing. Some of which are mentioned below.

• AI-powered video creation enables rapid production of customized content at scale.
• Integrate customer data like name, age, preferred language, etc to create highly targeted personalized AI video campaigns.
• Tailor video content to customer journey stages, from awareness-building for new prospects to post-purchase support for existing customers, ensuring relevant messaging at each touchpoint. 
• AI personalization can significantly boost video open rates and viewer retention times.
• AI video generators offer a wide range of customizable templates and digital avatars.
• Create multilingual personalized videos effortlessly using AI translation and voice synthesis.
• AI video creator tools enable A/B testing of personalized content to maximize marketing effectiveness.

Understanding Wati’s AI Video Generator — Commi.ai

Commi.ai, Wati’s AI video generator is transforming how businesses create and distribute personalized video content. 

Let’s explore what makes this tool stand out.

Key Features

a. AI-generated Avatars

Commi.ai offers a diverse range of AI-generated video templates of speakers, allowing you to choose the perfect virtual presenter for your brand. These avatars can speak in multiple languages and accents, ensuring your message resonates with your target audience.

b. Customizable Templates

Choose from a variety of pre-designed video templates tailored for different use cases, such as:

• Abandoned cart recovery
• Post-purchase thank you messages
• Customer greetings
• Review requests

These templates serve as excellent starting points, saving you time and creative energy.

c. Easy Personalization

The platform allows for easy customization of video content through variable placeholders. Simply input customer-specific information, and Commi.ai will generate unique videos for each recipient.

d. Scalable Production

With its API integration, Commi.ai enables bulk video generation. This feature is particularly valuable for large-scale marketing campaigns or businesses with extensive customer bases.

e. Seamless Wati Integration

Commi.ai integrates smoothly with Wati’s WhatsApp business platform, allowing for direct distribution of personalized videos via one of the world’s most popular messaging apps, i.e., WhatsApp and Instagram. 

Benefits for Businesses

a. Enhanced Customer Engagement

Personalized video messages create a more intimate connection with customers, potentially increasing engagement rates and brand loyalty.

b. Time and Cost Efficiency

Automated video generation significantly reduces the time and resources typically required for video production, making personalized video marketing accessible to businesses of all sizes.

c. Improved Conversion Rates

By delivering tailored messages at key points in the customer journey (e.g., abandoned cart recovery), businesses can potentially boost conversion rates and sales.

d. Brand Consistency

Pre-designed templates ensure that all video communications maintain a consistent brand voice and aesthetic, even when personalized for individual customers.

e. Analytics and Insights

When used in conjunction with Wati, businesses can track the performance of their video messages, gaining valuable insights into customer engagement and campaign effectiveness.

Commi.ai represents a new era in video marketing, offering businesses an innovative way to create personalized, engaging content at scale. By combining AI-generated visuals, customizable templates, and seamless distribution through Wati, Commi.ai empowers businesses to forge stronger connections with their customers.

How to Generate Personalized Videos at Scale with Commi.ai

Creating personalized videos for your customers doesn’t have to be a time-consuming or resource-intensive process. With Wati’s AI Video Generator, you can effortlessly produce customized videos at scale. Let’s walk through the simple 3-step process to get you started.

Step 1: Select Your Video Template

First, you’ll need to choose a video template that fits your use case. Wati offers a variety of templates for different scenarios, such as:

• Personal welcome messages
• Customer onboarding
• Post-purchase thank you videos
• Abandoned cart recovery reminders

To find the perfect template, head over to the AI Playground’s Explore Templates section. Once you’ve found the ideal template, take note of its template_id – you’ll need this for the API call later.

Step 2: Choose Your Speaker

Next, it’s time to select the voice and face of your video. Wati provides a diverse range of digital avatars with various accents and languages, including:

• British English
• American English
• Indian English
• And more!

Browse through the available speakers in the Explore Avatars section. When you’ve found the perfect match for your brand, jot down the speaker_id.

Step 3: Customize Your Variables

Here’s where the magic of personalization happens. Your chosen template will have customizable variables that you can adjust for each video. For example:

Hi {{ Name }}, we noticed you left some items in your cart...
Copy

By simply changing the value of {{ Name }}, you can create unique videos for each customer:

• Hi Alex, we noticed you left some items in your cart…
• Hi Ken, we noticed you left some items in your cart…
• Hi Nancy, we noticed you left some items in your cart…

Step 4: Generating Your Videos

With your template, speaker, and variables ready, you can now use Wati’s API to generate your personalized videos at scale. The API will return a video_id and video_url for each successfully generated video.

Pro Tip: Use the API’s status check endpoint (/v1/videos/{video_id}/status) to monitor the progress of your video generation.

Here’s How Your AI-Generated Video Will Look 👇

By leveraging Wati’s AI Video Generator, you can create such engaging, personalized video content that resonates with each individual customer – all without the need for time-consuming manual video production. Give it a try and watch your customer engagement soar!

Tips for Maximizing the Impact of AI Generated Video Messages

To get the most out of your AI-generated personalized videos on WhatsApp, consider these key strategies and best practices:

1. Crafting Compelling Video Scripts

A great script is the foundation of an effective video message. Here’s how to make yours stand out:

• Start Strong: Grab attention in the first few seconds with a personalized greeting or intriguing statement.
• Keep It Concise: Get to the point quickly and maintain focus throughout.
• Use Conversational Language: Write as you speak to create a more personal connection.
• Include a Clear Call-to-Action: Tell viewers exactly what you want them to do next.
• Inject Personality: Inculcate your brand’s voice and tone to make the message memorable.

Remember to leave room for personalization elements when writing your script. These should feel like natural parts of the conversation, not forced additions.

2. Effective Personalization

Effective personalization goes beyond simply inserting a customer’s name. Here are some tips to make your videos truly resonate:

• Leverage Customer Data: Use purchase history, browsing behavior, and demographic information to tailor content.
• Context is Key: Ensure the personalization feels natural and relevant to the message.
• Segmentation: Create different video templates for various customer segments.
• Test and Refine: Continuously A/B test different personalization elements to optimize performance.

Remember, the goal is to make each viewer feel like the video was created specifically for them. Avoid over-personalization that might come across as intrusive.

3. Optimal Video Length and Format for WhatsApp

WhatsApp has specific requirements and best practices for video messages:

• Length: Keep videos under 30 seconds for optimal engagement. If you need more time, consider breaking content into a series of short videos.
• Format: Use MP4 files for best compatibility.
• Resolution: Aim for 640×360 pixels for good quality without excessive file size.
• File Size: Stay under 16MB to ensure smooth delivery.

These technical considerations help ensure your videos are easily received and viewed by your audience.

By applying these tips, you can create AI-generated personalized videos that not only catch your audience’s attention but also drive meaningful engagement and conversions. Remember to continually monitor your results and refine your approach based on what works best for your unique audience and business goals.

Conclusion

AI-generated personalized videos are revolutionizing WhatsApp marketing strategies, offering unprecedented engagement and conversion potential. Commi.ai by Wati stands at the forefront of this revolution, providing an accessible and powerful tool for businesses of all sizes.

To get started with AI video marketing:

• Explore Commi.ai’s template library and choose one that aligns with your campaign goals.
• Experiment with different AI avatars to find the perfect voice for your brand.
• Start small – create a few personalized videos for a segment of your audience and analyze the results.
• Pay attention to video length, format, and delivery timing to optimize engagement on WhatsApp.
• Continuously refine your approach based on performance metrics and customer feedback.

Remember, the key to success lies in striking the right balance between personalization and scalability. While AI does the heavy lifting, your creative input in crafting compelling scripts and strategizing campaign rollouts remains crucial.

Ready to transform your marketing approach? Don’t just take our word for it – experience the power of Commi.ai firsthand. Book a demo today to see how easy it is to create engaging, personalized video content at scale. With Commi.ai, you’re not just keeping up with the video marketing trend – you’re staying ahead of the curve.

Take the first step towards more engaging, efficient, and effective  marketing. Your audience is waiting for that personal touch – deliver it with Commi.ai.