WhatsApp Marketing: Quick Guide for Businesses (2024)

You might have heard of WhatsApp, the wildly popular instant messaging app, but have you considered using it for your business? That’s right; we’re talking about WhatsApp Marketing!

WhatsApp offers a direct line to your customers, allowing you to connect with them in a personal, conversational way. It’s a great way to build stronger relationships with your target audience and provide a more personalised experience than other marketing channels.

Let’s dive into the exciting world of WhatsApp Marketing, which offers many benefits to help you grow your business.

What is WhatsApp Marketing?

WhatsApp Marketing is like a friendly chat between businesses and customers. Companies use the WhatsApp app to send news about products and special offers or to help customers quickly if they have problems.

Also, businesses can create group chats for customers, sharing fun updates or exclusive offers. It makes customers feel part of a special club.

But businesses must remember: WhatsApp is for chatting with friends and family, so they shouldn’t send annoying or too many messages.

In short, WhatsApp Marketing isn’t just about selling stuff; it’s about talking with customers in a friendly, helpful way and respecting their personal space.

Best Practices for WhatsApp Marketing

Define your Target Audience

Before you start any marketing campaign, it’s important to figure out who you’re trying to reach. This way, you can ensure your message is speaking directly to the right people and that you’re reaching the folks who will most likely be into what you’ve got to offer.

Think of it like finding the perfect match. When you know who you’re talking to, you can make sure your message is hitting the right note.

Provide Value

If you want your WhatsApp Marketing to be a success, you need to make sure your messages are actually worth checking out. And by worth checking out, I mean they should bring value to the table for your customers. Whether it’s a sweet deal, an exclusive offer, or just some helpful info, make sure your message is something your customers will be glad they received. The goal is to engage them, build a strong relationship, and keep them coming back for more. Think of it as giving them a reason to smile every time they see your message pop up.

Personalize Messages

You want to stand out from the crowd, right? Well, here’s a secret – personalization is key! When you make an effort to customize your messages and make them feel more like a one-on-one conversation, you’ll see an improvement in customer engagement in no time.

Use their name, show that you know their interests, and speak directly to their needs. It’s like giving them a virtual hug through your messages. Your customers will feel more connected to you and your brand.

Use Visuals

Pictures are worth a thousand words, especially in marketing. Adding some visuals to your WhatsApp messages can make all the difference. They’ll grab your customers’ attention and help you get your message across in a more impactful way.

Whether it’s images, videos, or graphics, using creativity can take your messages from boring to brilliant. So don’t be afraid to get a little visual, and watch as your customers start paying closer attention to what you’ve got to say.

Measure and Evaluate

So, you want to ensure your WhatsApp Marketing is on point, huh? Good for you! The key to success is tracking your progress and making data-driven decisions. WhatsApp Business APIs has got you covered with a variety of analytics tools to help you monitor important metrics like open rates and click-through rates.

This way, you’ll always have a pulse on what’s working and needs some fine-tuning. Don’t be afraid to evaluate your strategy regularly and make changes as needed.

By staying on top of your numbers, you can steer your marketing in the right direction and achieve your goals.

How to Execute WhatsApp Marketing Strategy with Wati

Executing a successful WhatsApp marketing strategy with Wati involves guiding your customers through a well-structured marketing funnel, starting with the Awareness stage, moving through Interest, Consideration, Conversion, and ending with Retention. 

Let’s see how Wati helps in every stage.

1. Awareness: Capturing Attention

a. Launch ‘Click-to-WhatsApp’ Ads

For the awareness stage, you can use platforms like Instagram and Facebook to attract new leads by launching Click-to-WhatsApp ads. 

The cool part? When someone clicks on your ad, they’re taken right to your WhatsApp chat. No waiting, no forms to fill out. You can start talking with them immediately and even get their name and phone number instantly.

You can set up these ‘Click-to-WhatsApp’ ads directly through platforms like Wati.

To learn more about how to set up CTWA Ads, watch the video below.

If you want to learn more about CTWA, check out our playlist featuring multiple videos on this topic.

b. Spread the Word with WhatsApp Links on All Platforms

Secondly, you can get more people chatting with your business on WhatsApp by using a special WhatsApp Link.

What’s this link? It’s a simple URL that, when clicked, takes someone directly into a chat with your WhatsApp Business account.

You can use Wati’s free WhatsApp link generator to get your WhatsApp link.

To see how it works, watch the YouTube Short below

The best part about a WhatsApp Link is its flexibility—you can put it anywhere online! Add it to your social media profiles, include it in your posts, or even send it out in email campaigns.

By sharing this link far and wide, you’re making it super easy for everyone to jump right into a conversation with you on WhatsApp, no matter where they found you online. It’s direct, straightforward, and opens up a line of communication that’s bound to bring in more interest from customers.

Also Read: Maximizing Customer Engagement with AI-Powered WhatsApp Link Generator Tool

2. Interest: Engaging Potential Customers

a. Broadcast Promotional Messages

Once you have a list of potential customers, the next step is to send broadcast promotional messages. With a stunning 98% open rate, WhatsApp is the best platform to send bulk WhatsApp messages. You can use these WhatsApp broadcast bulk messages to send your special offers, discounts, and promotions, etc.

To know how to send a WhatsApp broadcast message through Wati, watch this video 👇

Also Read: How to Create a WhatsApp Broadcast List: A Quick Guide (2024)

b. Use Visuals for WhatsApp Marketing

​WhatsApp isn’t just for chatting—it’s great for reaching out to customers in a way tailored just for them!

You can send fun stuff in your messages, like pictures, videos, PDFs, GIFs, and more. And yes, you can even sprinkle in emojis to give your texts that personal touch!

But there’s more—using tools like Wati, you can add buttons to your messages that customers can click for fast responses or to take action right away. This makes your messages not just friendly but also super practical!

3. Consideration: Nurturing Leads

a. WhatsApp Retargeting Campaigns

Think about reaching out again to people who’ve shown interest in what you’re selling but haven’t bought anything yet. That’s where WhatsApp retargeting campaigns shine!

These campaigns let you send new messages to groups already familiar with your business because they’ve seen your past messages. 

For example, you could send a special Diwali message to people who:

• Opened your earlier WhatsApp messages
• Ignored previous campaigns
• Interacted with past messages
• Clicked a button in your older broadcasts

But that’s not all! You can reach back to different groups based on many other actions they might have taken. This smart move could significantly increase your sales.

b. Set Up Automatic Alerts and Reminders

Automate messages for order confirmations, delivery notifications, cart abandonment reminders, and appointment confirmations. These timely alerts help in nurturing leads by keeping them informed and engaged.

Did you know you can have WhatsApp send messages to your prospects automatically? It works for lots of different things and is a game changer for nurturing leads! 

For example, when someone places an order, when their order is on the way, or even if they forgot something in their shopping cart, WhatsApp can send them a message right away through a simple workflow.

This means you don’t have to send messages whenever something happens. Instead, WhatsApp does it for you when certain things happen, like:

• Order Confirmation
• Delivery Notification
• Appointment Confirmation
• Cart Abandonment Reminder

An example of an abandoned cart reminder looks like this 👇

4. Conversion: Turning Interest into Sales

a. Boost Your Website’s Effectiveness with a WhatsApp Chat Button

Typically, only about 2.35% of visits to a website landing page result in action. Want to increase that number? Bring your customers into a WhatsApp chat! By adding a WhatsApp Chat Button to your site, you make this leap seamless.

This button is your website’s secret weapon for conversion. When someone clicks it, they’re taken straight to a chat with you on WhatsApp. There, you can answer their questions, clear up doubts about your products or services, and turn them from curious visitors into happy customers. It’s direct, and personal and can totally transform your conversion rates!

To know how you can add a WhatsApp Chat Button via Wati, watch this video 👇

b. Make Messaging a Breeze with Quick Reply Buttons and Calls to Action

A fantastic feature of the WhatsApp Business API is the ability to jazz up your messages with clickable buttons, making interactions with your customers smooth and engaging. Apart from this, they are also known to increase conversions significantly.

CTA (Call to Action) Buttons: These nifty buttons prompt your users to do something specific, like “buy now” or “register here.” They’re powerful tools in guiding customers towards key actions.

Quick Replies: Here’s a way to make life easier for your customers. These buttons let them respond to your messages without having to type anything.

Here’s a screenshot of a conversation where a user inquires about gym membership. The WhatsApp chatbot responds with three button options: Basic, Standard, and Premium. The user selects Standard by simply tapping the button, without needing to type ‘Standard’.

These features streamline communication, making it more interactive and responsive, which keeps customers engaged and satisfied.

5. Retention: Keeping Customers Engaged

a. Keep Your Business Buzzing Around the Clock with a WhatsApp Chatbot

Setting up a WhatsApp Chatbot means your business is always there for your customers, day and night.

This smart Chatbot works like a real person, quickly figuring out what customers need and responding immediately. You’d be surprised that a Chatbot can handle about 80% of customer questions smoothly without anyone’s help.

Even more remarkable, it can offer custom suggestions, guide customers to the perfect product, and even finish the sale all on its own!

You can use Wati’s no-code chatbot builder to build WhatsApp chatbots in a jiffy.

Watch the video below to see how you can create a WhatsApp chatbot using Wati.

b. Craft Personalized Messages on WhatsApp

WhatsApp isn’t just for chatting—it’s great for reaching out to customers in a way tailored just for them!

You can send fun stuff in your messages, like pictures, videos, PDFs, GIFs, and more. And yes, you can even sprinkle in emojis to give your texts that personal touch!

But there’s more—using tools like Wati, you can add buttons to your messages that customers can click for fast responses or to take action right away. This makes your messages not just friendly but also super practical!

A Couple of WhatsApp Marketing Examples That We Loved

MomConnect

The South African Department of Health joined forces with Praekelt.org and other partners to launch MomConnect, a mobile healthcare platform that provides essential information and services to expectant mothers and new moms through WhatsApp.

At their first clinic visit, new moms were invited to join MomConnect through WhatsApp to get vital info and appointment reminders throughout their pregnancy and baby’s first two years. The updates were even tailored to each stage of the journey! Plus, moms could chat with the National Department of Health for health info, emotional support, and more.

As a result, MomConnect saw 16x more engagement from mothers via WhatsApp over SMS.

You can read more here.

Omay Foods

Omay Foods was looking for a way to make it simple and personal for new customers to place an order and have a faster and more efficient communication channel with their B2B customers, other than through email.

The folks at Omay Foods noticed that many people in India like to get to know a business before purchasing. So, they made it super easy for potential customers to chat with them by adding a WhatsApp button to their website, Facebook Page, and Instagram profile.

They wanted to make a great first impression and build customer trust, so they utilized some of WhatsApp Business’s features like catalogues, business profiles, and quick replies. This helped answer customer questions and turn them into happy customers.

And here’s the best part – many Omay Foods customers loved using WhatsApp to place orders. It’s a personal and hassle-free way to stay connected and order their favourite roasted snacks and trail mixes. You can read more here.

Benefits of WhatsApp Marketing

High User Engagement

Do you know what’s great about WhatsApp? People love spending time on it! That means if you’re a business, you have a fantastic chance to connect with your customers and create a stronger bond with them.

It’s like having a direct line to your audience, where you can reach them right where they are. How cool is that?

Global Reach

With over 2 billion users worldwide, WhatsApp is one big party! And for businesses, you can reach people from all corners of the earth. It’s like having a global megaphone at your fingertips.

So, if you’re a company looking to branch out and explore new markets, WhatsApp is the perfect platform. Get ready to reach new heights.🚀

More Conversions

Studies have shown that WhatsApp has a higher conversion rate than traditional marketing channels like SMS and email. That’s right, messages sent through WhatsApp have a 98% open rate and an average response time of 90 seconds.

That’s why more and more businesses are turning to WhatsApp to build stronger relationships with their customers and drive real results.

Increased Customer Satisfaction

Do you know what’s the best part about WhatsApp Marketing? It’s been proven to make your customers happy! When you communicate with them in a more personal and direct way, they’re more likely to stick around and keep coming back.

It’s like having a VIP pass in your customer’s hearts. And who doesn’t love happy customers and repeat business? Sounds like a winning combination to me.

Brands like Zellbury & Hanun have seen an increase in customer satisfaction scores with the help of WhatsApp Business APIs.

Analytics

Good news for all the data lovers out there! If you’re going to use WhatsApp Marketing software, you’ll have access to a bunch of analytics tools. These bad boys will give you all the info you need to see how well your campaigns are doing and make smart, data-driven decisions about your marketing strategy.

It’s like having a crystal ball for your business – but better! Now, you can make sure you’re always on the right track and reach your customers in the best way possible.

Ready to Revamp your WhatsApp Marketing Strategy?

You should be. Because it doesn’t matter whether you’re a small business or a large corporation, incorporating WhatsApp into your marketing strategy can help you boost engagement, drive sales and grow your brand.

So why not give it a try and see the results for yourself?

Frequently Asked Questions

What is WhatsApp Marketing? 

WhatsApp Marketing is a strategy where businesses use the WhatsApp platform to communicate with and market directly to potential and existing customers. This approach involves sharing promotional messages, providing customer service, executing transactions, and more, all within the WhatsApp environment.

How effective is WhatsApp Marketing for small businesses? 

Very effective! WhatsApp has a broad user base globally, making it a potent tool for reaching and engaging customers. Its features like direct messaging, group chatting, voice, and video calls enable small businesses to have personal, real-time communication with their audience, often leading to better customer experiences and increased loyalty.

Can I send promotional materials to anyone on WhatsApp?

No, WhatsApp has strict guidelines to prevent spam. You can only send promotional content to users who have provided explicit consent to receive messages from your business. Violating this policy could result in your account being banned.

How can I use WhatsApp Business API for marketing purposes? 

The WhatsApp Business API allows for integrating WhatsApp messaging with your existing business systems. You can automate messages, send notifications like delivery information or appointment reminders, provide customer support, and engage in large-scale two-way conversations.

Is it possible to segment my audience on WhatsApp? 

While WhatsApp doesn’t offer built-in audience segmentation features, you can manage this by organizing contacts into lists based on criteria like interests, purchase history, location, etc. Customizing your communication for each group can make your marketing efforts more targeted and effective.

Can I track my WhatsApp marketing campaign results? 

A: Directly, WhatsApp doesn’t provide comprehensive analytics for your marketing campaigns. However, using UTM parameters with URLs, integrating third-party tools, or leveraging the capabilities of the WhatsApp Business API indirectly can help you track campaign performance, customer engagement, and other valuable metrics.

What are the costs involved in WhatsApp marketing? 

Using the basic WhatsApp Business app is free, but opting for the WhatsApp Business API for medium and large businesses involves costs. These can vary based on the services of the third-party provider you choose to integrate the API, the volume of messages, and the additional functionalities you wish to use.

How can I improve customer engagement through WhatsApp? 

Enhance engagement by utilizing multimedia messaging (sending images, videos, GIFs, etc.), creating interactive quick replies, providing timely customer support, and offering exclusive promotions and updates through WhatsApp status features. Personalized communication based on customer interests and behaviours also significantly boosts engagement.