WhatsApp Business API: Top Features you must know

WhatsApp, a global phenomenon with over 2 billion downloads, stands tall among the top five most-used apps worldwide. With its footprint spread across more than 180 out of 195 countries, it’s no surprise that WhatsApp is shaping the future of communication, particularly WhatsApp Business.

At an event, the CEO of META underscored the significance of business messaging via WhatsApp, emphasizing its transformative role in the future.

This statement underscores the impending importance of business conversations. Businesses need to harness this potential, and WhatsApp Business API provides the means to do so. Whether it’s managing a vast customer base, addressing queries with automated responses, or addressing critical issues with human intervention – WhatsApp Business is the key.

1. Verified Business Profiles

In today’s era, customers are more than just consumers; they are integral partners in the entire value chain. Building trust is essential, and branding plays a pivotal role in it.

WhatsApp Business API reinforces this trust by verifying your business account and providing a badge of authenticity. This verification is more than just an aesthetic addition; it’s a reassurance for businesses and users alike, affirming they are in the right place.

Keen on getting your WhatsApp Business account verified? Partner with a META BSP like Wati and learn how to acquire WhatsApp Green Tick Verification.

2. Chatbot

Handling customer queries individually, especially when you have more than 10k customers, is a daunting task. This is where the chatbot functionality comes into play. Wati offers businesses an easy-to-use, no-code chatbot with a simple drag-and-drop interface to manage multiple communications simultaneously.

WhatsApp Business API enables you to respond within 24 hours because, let’s face it, who likes late replies? The quicker your brand responds, the higher the chances of engaging customers and driving sales.

WhatsApp Business API’s automatic responses are a boon for businesses aiming to enhance customer experience and boost revenue. Learn how to build a WhatsApp chatbot for your business in just 5 minutes.

3. Shared Team Inbox

A Team Inbox is a collaborative feature that allows businesses to improve customer service by allowing multiple agents to log in and manage customer chats from a unified dashboard.

Live agents can rapidly fix unusual issues and improve client resolution time and confidence in the business.

Whatsapp Business API helps your business to leverage great features like a shared team inbox with a dashboard, here are some of the useful features that Wati Team Inbox offer:

• Start and end live chats
• Send messages
• Assign tickets to the operators
• Add contacts to favourites
• Change topic name
• Add quick replies
• Add custom parameters (personal contact information) to the contacts
• Search and filter the contacts
• Add Notes
• Download Chats
• Trigger Flows
• Send Template Messages

4. Session & Template Messaging

A WhatsApp session message is any message sent or received within 24 hours in response to a user-initiated chat with your business.

If your business needs to restart the chat after the 24-hour period has ended, it must send a template message to the user and wait for them to respond before initiating the conversation. (Source)

With the Wati dashboard, businesses receive a session timer at the top of the chat interface, allowing them to keep track of time and behave properly while dealing with consumers.

5. Interactive messaging:

Interactive messages are a significant advance over text templates that allow customers to engage, as users only need to click on options that are displayed to them, and it aids in receiving responses quickly and noticeably.

As shown in the images above, you can send a text message with options to receive a response from the customer with a number, but with interactive messaging, you can give the client the convenience of selecting required alternatives directly with a single tap. With interactive messages, you can do much more than just present tap-to-select alternatives.

6. Broadcast & Bulk messaging:

Your business can use the WhatsApp API to send up to 100k business-initiated conversations in a single click. You can also send pre-approved template messages to customers who have not saved your Business to their contact list but have a WhatsApp account.

Businesses that are using bulk messaging to boost promotions or deals can also use rich media and interactive messages. Wati Broadcast Dashboard provides data insight into your broadcast performance. So that businesses can analyse their progress and implement appropriate measures.

Conclusion:

After the pandemic, digital business communications have grown at a rapid pace, and there is no question that it will continue to expand, with WhatsApp API offering numerous valuable features that benefit businesses, recognising that business communication is the future.

Considering the right WhatsApp BSP is a critical first step in making your WhatsApp marketing efforts count. With Wati as your WhatsApp marketing partner, you can increase sales, improve customer service, and provide value to your organisation.