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How Vedantu streamlined their entire student lifecycle on WhatsApp with Wati’s automations & chatbots

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Before Wati

1:1 student to mentor communication was broken Vedantu was previously using Haptik, which didn’t allow the mentor to trigger outbound messages to students, making it difficult to offer any personalized assistance for students after the classes.

Lower attendance rates During Covid, online class fatigue was real, bringing in a bit of “casualness” to online classes.

Delayed chatbot development & support Vedantu had to provide Haptik's team with two to three weeks' notice for any chatbot development, as it was outsourced to a third-party vendor.

After Wati

Seamless 1:1 student to mentor communication Students and mentors can now message each other on Vedantu’s official WhatsApp number to get automatically redirected to each other, based on their mapping.

Attendance rate improved by over 7% Automated WhatsApp reminders triggered via Wati gave a sustained & significant attendance jump to Vedantu.

Faster chatbot development & reliable support With Wati, Vedantu now enjoys the ease of creating no-code chatbots with dedicated support from Wati, speeding up operations. Thanks to these automations, Vedantu has now integrated Wati into their entire student lifecycle.

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Introduction

About Vedantu

One of the leading names in India's EdTech sector and specifically in the K-12 LIVE tutoring space, Vedantu has achieved the scale and growth that most companies can only imagine for decades to come. Launched in 2014, Vedantu currently has a customer base of 200,000+ students with over 300% growth recorded last year in 2023. The brand also has a beyond-impressive Youtube channel that garners 65 million views, and is one of the key acquisition channels for them.

The company caters to students across a broad learning spectrum — ranging from early school education to helping students prepare for popular competitive exams like IIT JEE and NEET. This learning ecosystem comprises a diverse range of solutions, including online courses and 1:1 mentorship that ensures a very personalized learning experience for its students.

The Haptik discourse

Before Wati, Vedantu was using Haptik to streamline their WhatsApp communication, however there were three key reasons why they were not happy:

1.Delayed support for WhatsApp chatbots & automations: Considering their scale, setting up WhatsApp automations & chatbots is extremely critical for Vedantu’s growth. Unfortunately, with Haptik, no direct support was available for any queries or changes related to automations. Vedantu had to rely on Haptik’s third-party vendor for support & automation requests, which had to be raised a couple of weeks in advance, causing a lot of delay.

2.1:1 student to mentor mapping was not ideal: Students enrolled in specific courses at Vedantu are assigned a specific mentor. So if students have any questions or need guidance on specific topics, they have reliable support at all times, beyond the online classes. This meant that students & mentors should be able to communicate with each other without sharing their personal numbers. Haptik however, did not have the capability to allow a mentor to send the outbound message to a student, which was extremely important for Vedantu.

3.Couldn’t justify the ROI as Haptik was extremely expensive : Haptik had a high platform fee. And the results Vedantu anticipated from Haptik were not at par, so the overall ROI from Haptik wasn’t making much sense for Vedantu.

“We needed a solution that solved these challenges and could seamlessly integrate with Google Sheets”, says Ashwani Agarwal, Chief of Staff at Vedantu.

Wati ticked all the boxes for Vedantu

The support and attention extended by Wati from day 1 gave Vedantu the confidence to switch to Wati without any hesitation. Currently, Vedantu has integrated Wati into their entire student lifecycle. Right from acquiring students with lead qualification chatbots to driving enrollments with automated welcome messages on WhatsApp, answering FAQs automatically to sharing admission brochures & completing the admission process - everything happens on WhatsApp, thanks to Wati’s automations & customized chatbot flows.

However, once the admission process was complete, like many other Edtech companies during Covid, Vedantu faced a huge challenge in keeping the students “engaged” after enrollment. There was a certain level of “casualness” that had become a norm for online classes or webinars during the pandemic. Automated WhatsApp reminders by Wati proved to be a game changer here, increasing students’ attendance online by more than 7%. Considering the scale of millions of students that are enrolled with Vedantu, this was a significant jump.

Vedantu is committed to offering a personalized learning experience & assistance to students with 1:1 student to mentor mapping, allowing students to clarify doubts & seek guidance from the mentors who have been assigned to them, after the classes. Wati made this 1:1 direct communication between the students and mentors seamless with automated routing - and without the need for exchanging personal phone numbers.

Automated notifications keep the students informed about their assignment deadlines & other important announcements. Thanks to custom chatbot flows by Wati, Vedantu has even set up an automated process that allows students to even submit their assignments on WhatsApp. Integration with Google Sheets made it easy to track student performance and trigger communication directly.

Moreover, Wati’s automated updates helped Vedantu maintain engagement with their alumni, fostering long-term relationships that now contribute to repeat enrollments and valuable referrals.

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“Transitioning to Wati was a seamless experience, thanks to the excellent customer support. Wati’s automations & chatbots have made us extremely dependable on them to streamline so many different processes throughout our students' learning journey. What began with one account has now expanded to six accounts to meet different team requirements.”

Ashwani Agarwal

Chief of Staff at Vedantu

Conclusion

Wati’s competitive pricing helped Vedantu get the maximum return on their investment. The combination of affordability and powerful features has made it an indispensable tool for managing WhatsApp communication across Vedantu’s entire student lifecycle, leading to significant cost savings.

“With Wati, we save more than 10% of what we were spending on Haptik every month, while getting better support and better product,” adds Agarwal, recalling their 2+ years of association with Wati.

As Vedantu continues to grow, Wati remains its crucial partner in advancing the organization’s commitment to high-quality online education.