📢 Effective July 1, Meta is changing from conversation to message-based pricing. Learn More

Get great features at a price that makes sense

Affordable pricing with zero setup fees

Up to ~25% off & free dedicated onboarding with annual subscription

  • Growth

    Send WhatsApp messages to thousands of users in one click to improve reach

    month billed annually
    3 Users Included No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks
    Select Plan
  • popular
    Best Value

    Pro

    Set up automations, integrations and get powerful analytics to boost conversion

    month billed annually
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 250 Free AI Support Agent replies/mon
    Select Plan

  • Business

    Unlock the full potential of WhatsApp with advanced workflows and expert support

    month billed annually
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro, plus:

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1000 Free AI Support Agent replies/mon Blitz add-on: Send 12k messages/min
    Select Plan

  • Growth

    Send WhatsApp messages to thousands of users in one click to improve reach

    month billed monthly
    3 Users Included No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks
    Select Plan
  • popular
    Best Value

    Pro

    Set up automations, integrations and get powerful analytics to boost conversion

    month billed monthly
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 250 Free AI Support Agent replies/mon
    Select Plan

  • Business

    Unlock the full potential of WhatsApp with advanced workflows and expert support

    month billed monthly
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro +

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1000 Free AI Support Agent replies/mon Blitz add-on: Send 12k messages/min
    Select Plan
$ - Requires purchase of $4.99/month Shopify addon

  • Growth

    Send WhatsApp messages to thousands of users in one click to improve reach

    month billed annually
    3 Users Included No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks
    Select Plan
  • popular
    Best Value

    Pro

    Set up automations, integrations and get powerful analytics to boost conversion

    month billed annually
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 250 Free AI Support Agent replies/mon
    Select Plan

  • Business

    Unlock the full potential of WhatsApp with advanced workflows and expert support

    month billed annually
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro, plus:

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1000 Free AI Support Agent replies/mon Blitz add-on: Send 12k messages/min
    Select Plan

  • Growth

    Send WhatsApp messages to thousands of users in one click to improve reach

    month billed monthly
    3 Users Included No additional users
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan
    Demo

    Key features

    Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification help Omnichannel inbox: WhatsApp, FB, Instagram, QR code, widget, wa.me Standard promotions: Run multi-media campaigns, view open & read rates Acquire leads: Launch CTWA ads and capture leads on WhatsApp Team inbox staples: Assign, track, automate follow-ups, tag & report E-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates 24x5 Email Support: in English and Portuguese, with basic SLA coverage
    Usage
    15k Broadcasts/month, Standard rates
    Charged based on WATI rate card ✕
    1,000 Free Automation triggers/month 2 select Commerce/CRM integrations 10k API calls/mon, No Webhooks
    Select Plan
  • popular
    Best Value

    Pro

    Set up automations, integrations and get powerful analytics to boost conversion

    month billed monthly
    5 Users Included Additional Users @ $24/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Growth, plus:

    Auto-qualify leads: Advanced chatbots, forms, integrations & IG automation Boost conversion: Smart retargeting, Carousel template & Catalog pay options Optimize Campaigns: CTWA source tags, click tracking & engagement insights AI Automation: Answer queries, collect information, send reminders & more Advanced team inbox: Teams, auto routing, and operator reports Drive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout 24x7 Email & Chat Support: Standard SLAs to support your operations
    Usage
    Unlimited Broadcasts, Standard rates
    Charged based on WATI rate card ✕
    2,000 Free Automation triggers/month 5 integrations incl. Hubspot 200k API calls/mon, Limited Webhooks 250 Free AI Support Agent replies/mon
    Select Plan

  • Business

    Unlock the full potential of WhatsApp with advanced workflows and expert support

    month billed monthly
    5 Users Included Additional Users @ $69/user/month
    Additional charges apply for messages
    Per message charges vary for marketing, utility & authentication. ✕
    Select Plan

    Everything in Pro +

    Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta Official Google Partner: Asia's only Google Ads to WhatsApp Provider Best-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay API Run teams smoothly: Multiple WhatsApp numbers & round-robin chat assignment Dedicated Customer Success Manager for strategic recommendations Enhance privacy & compliance: Phone number masking, Roles & IP Whitelisting Priority 24x7 Email & Chat support, with access to paid TAM services
    Usage
    Unlimited Broadcasts, Volume discounts
    Charged based on WATI rate card ✕
    5,000 Free Automation triggers/month Unlimited integrations incl. Salesforce 20M API calls/mon, Extensive Webhooks 1000 Free AI Support Agent replies/mon Blitz add-on: Send 12k messages/min
    Select Plan
$ - Requires purchase of $4.99/month Shopify addon
Compare plans in detail
Have custom needs?
Talk to Sales

Pay Per Message, Get More Control

You're billed per message, making costs easier to predict, control, and optimize.

Learn More

All pricing plans include:

Shared Team Inbox Chatbot Builder
Contact Management APIs & Webhooks
Broadcast Management Whatspp Catalog
Template Submission w

Scale your workflow with tailored add-ons

Automation trigger
Select quantity
AI Support agent
responses
Select quantity
Shopify Integration
$4.99/Month

Grow faster with Wati experts

Setup, strategize & succeed - Get hands-on guidance to launch & level-up your business

Dedicated Onboarding

Custom

one time fee

Includes:

  • Dedicated number connection assistance
  • Facebook Business verification
  • BSP Migration
  • 1-hour of product walkthrough and
    chatbot training session
  • Onboarding support is included with the annual plan for all recurring
    subscriptions.
Technical Account Management

Custom

annual fee

Includes:

  • Dedicated contact for technical
    guidance and support escalation
  • Proactive monitoring to address
    potential issues before they impact
    your operations
  • Hands-on assistance to troubleshoot
    custom configurations, APIs and
    integrations
  • Premium escalation management
    • P1 tickets handled on priority, including
      direct phone support if required
  • This service can be availed by Business
    Annual plan customers
Professional Services

Custom

hourly fee

Includes:

  • 30-min consultation with our expert to
    discuss your ideal workflow
  • Setting up customized automations,
    CRM integrations & routing rules
  • Creating tailored workflow for various
    scenarios including:
    • CTWA lead acquisition
    • Automating engagement, follow-ups
    • Lead qualification, nurturing
    • E-commerce order updates
    • Deploying custom AI Agents
  • 2 rounds of review to ensure Wati fits
    perfectly for you and your business
  • This service can be availed by any
    recurring plan customers
Contact Us

Trusted by the fastest growing brands in rapidly developing economies

Frequently Asked Questions.

questionCan I use my existing WhatsApp number?

Yes, you can use an existing WhatsApp number. However, before onboarding, you must first delete the WhatsApp account linked to that number. Launch the WhatsApp app on your phone. Navigate to "Settings" within the app. Tap on "Account". Select "Delete my account". Enter your full phone number in the required field. Tap "Delete my account" to confirm the process.

Note: WhatsApp chat backups cannot be imported into your Wati account.

question Is there a setup fee for using the WhatsApp API?

There is no setup fee associated with using the WhatsApp API.

question What does WhatsApp message-based pricing mean if WhatsApp is free?

While regular WhatsApp usage is free, businesses using WhatsApp Business API to grow their business will incur charges for sending customer messages. WhatsApp message based pricing depends on your recipient customer's country code and your message template. Please check our article on Meta's pricing for more details.

questionWhat is an automation trigger? How can I obtain more triggers than my plan allows?

Every time automation (whether it's a chatbot or a keyword or any other rule) you have set up in Wati is invoked for your customer, that counts as a chatbot session. Every plan comes with a certain number of automation triggers, beyond which you will have to respond to your customers manually. You can easily buy additional automation triggers from the product's ‘Your Plan’ page. Automation triggers can be bought every month, even if you are on an annual plan to accommodate seasonal traffic.

questionHow can I upgrade or downgrade my plan?

You can upgrade your plan or move from a monthly plan to an annual one anytime from the 'Switch Plan' section of your Account Details. Your charges will be prorated based on the date of the change. Any downgrades will be effective only at the end of your current billing cycle. If you cannot change your plan or need our help determining which plan is right for you, please contact us at billing@wati.io

questionDo you have any cancellation fees?

No, Wati is a pay-as-you-go service, and we do not have any cancellation fees. You can cancel your plan at any time. However, we do not provide any refunds on payments made for your existing subscription or credits.

questionWhat types of payment do you accept?

We accept payments from all credit cards enabled for international online transactions. You can also pay through bank transfers if you choose an annual plan. Please reach out to billing@wati.io for more information.

Over 14,000 customers

What some of our 14,000+ customers across 180+ countries think of Wati.

  • “Highly customisable and friendly”

    We work in the hotel business, so keeping in touch with people travelling is very easy using WhatsApp. Wati help us to have multiple people answering guests. It also allows us to automate basic replies such as the address
    j

    Eduardo Zeballos
    Marketing Manager, Hotel Rosario

  • “Our Star Tool”

    Wati is essential to our cloud services business. Its ease of use helps us stay connected, offer personalised support, and address customer concerns quickly. With multiple agents working simultaneously, we ensure efficient service and excellent after-sales support daily.

    Sidney Elena J
    Cloud Services Provider, DynamiaERP