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  • Growth

    Reach thousands of customers with automations that keep conversations moving 24/7

    $59

    month billed annually
    3 Users IncludedNo additional users
    Additional charges apply for template messages
    info

    Key features

    Zero-fee WhatsApp setup: Official API, up to 15K broadcasts and drip campaignsOmnichannel inbox: WhatsApp, Calling, Facebook, Instagram, TikTok, Webchat, RCS and moreWati AI In Inbox: Ask anything to AI, Internal Agents, AI Editor, AI conversation summariesAstra AI Agent Builder: Create AI agents on Astra in minutes using natural languageAutomations: Chatbots and social automations to startTeam inbox: Assign, track, follow up, tag, reportE-commerce tools: Catalog, Shopify abandoned cart, order templatesEmail support: 24x5, basic SLA
    Usage and Limits
    1 Astra AI Agent: Autonomous customer agents that handle customer conversations end-to-end2,000 Wati AI credits/monthinfo15k Broadcasts/month: Standard rates1,000 free automation triggers/month2 select Commerce/CRM integrations10k API calls/month: No webhooks
  • Best Value

    Pro

    Turn conversations into conversions. AI qualify leads, nurtures them, and built-in analytics show you what’s driving revenue.

    $119

    month billed annually
    5 Users IncludedAdditional Users @ $39/user/month
    Additional charges apply for template messages
    info

    Key features

    Grow with WhatsApp: Advanced templates, unlimited broadcasts, smart retries, catalogsConnect Ad Accounts: Connect TikTok and Facebook Ad account, set up conversion events and measure ROIAdvanced AI: CX Scoring, live translationsAdvanced Astra AI Agents: Multilingual agents, integrations, and human hand-offEngagement automation: Forms, connected chatbots, third-party webhooksAdvanced inbox: Teams, intelligent routing, operator reportsDrive Shopify sales: Buyer-data campaigns with checkoutEmail and chat support: 24x7, standard SLAsInsights: Click tracking, engagement, human and AI agent performance
    Usage and Limits
    2 Astra AI Agents: Autonomous customer agents that handle customer conversations end-to-end5,000 Wati AI credits/monthinfoUnlimited Broadcasts: Standard rates2,000 free automation triggers/month5 integrations incl. HubSpot200k API calls/month: Limited webhooks
  • Business

    Your full revenue engine. Advanced AI agents + multiple numbers to handle entire customer journeys: with dedicated expert support.

    $279

    month billed annually
    5 Users IncludedAdditional Users @ $89/user/month
    Additional charges apply for template messages
    info

    Key features

    Scale effortlessly: 4k messages/min, volume discounts, multiple accounts and numbersMultiple Social and Ad Accounts: Connect Meta and Google Ad accounts, multiple Instagram, Facebook and TikTok accountsAdvanced AI: Generous usage limits and model selectionVoice AI Agents with Astra: Multiple languages, accents and voice-cloningTeam on autopilot: Advanced workflows, unlimited automationsScaled collaboration: Extra WhatsApp numbers, pipeline management, round-robin assignmentRun your shop on Wati: Store and data sync, custom automations, ROI trackingPriority support: 24x7 email and chat, dedicated CSMsBest-in-class ROI: Optimize Click-to-Message ads, track conversions, deep insightsPrivacy and compliance: Number masking, chat privacy, IP whitelisting
    Usage and Limits
    Unlimited AI Agents: Autonomous customer agents that handle customer conversations end-to-end20,000 Wati AI credits/monthinfoUnlimited Broadcasts: Volume discounts5,000 free automation triggers/monthUnlimited integrations incl. Salesforce20M API calls/month: Extensive webhooksBlitz add-on: Send 12k messages/min
Have custom needs? Let's explore how we can tailor
Wati to empower your business.
Get attractive discounts for over 1 million
messages per month.

Pay Per Message, Get More Control

You're billed per message, making costs easier to predict, control, and optimize.

Learn More

Scale your workflow with tailored add-ons

Automation trigger
Select quantity
$40/Month
Wati AI credits
Select quantity
$30/Month
Shopify Integration
USD 4.99/Month
Additional WhatsApp
Numbers
/Month/Number

Grow faster with Wati experts

Setup, strategize & succeed - Get hands-on guidance to launch & level-up your business

Dedicated Onboarding

Customone time fee
Includes:
  • Dedicated number connection assistance
  • Facebook Business verification
  • BSP Migration
  • 1-hour of product walkthrough and chatbot training session
  • Onboarding support is included with the annual plan for all recurring subscriptions.

Technical Account Management

Customannual fee
Includes:
  • Dedicated contact for technical guidance and support escalation
  • Proactive monitoring to address potential issues before they impact your operations
  • Hands-on assistance to troubleshoot custom configurations, APIs and integrations
  • Premium escalation management: P1 tickets handled on priority, including direct phone support if required
  • This service can be availed by Business Annual plan customers

Professional Services

Customhourly fee
Includes:
  • 30-min consultation with our expert to discuss your ideal workflow
  • Setting up customized automations, CRM integrations & routing rules
  • Creating tailored workflow for various scenarios including: CTWA lead acquisition; Automating engagement, follow-ups; Lead qualification, nurturing; E-commerce order updates; Deploying custom AI Agents
  • 2 rounds of review to ensure Wati fits perfectly for you and your business
  • This service can be availed by any recurring plan customers

Frequently Asked Questions.

questionCan I use my existing WhatsApp number?

Yes, you can use an existing WhatsApp number. However, before onboarding, you must first delete the WhatsApp account linked to that number. Launch the WhatsApp app on your phone. Navigate to "Settings" within the app. Tap on "Account". Select "Delete my account". Enter your full phone number in the required field. Tap "Delete my account" to confirm the process. Note: WhatsApp chat backups cannot be imported into your Wati account.

questionIs there a setup fee for using the WhatsApp API?

There is no setup fee associated with using the WhatsApp API.

questionWhat does WhatsApp message-based pricing mean if WhatsApp is free?

While regular WhatsApp usage is free, businesses using WhatsApp Business API to grow their business will incur charges for sending customer messages. WhatsApp message based pricing depends on your recipient customer's country code and your message template. Please check our article on Meta's pricing for more details.

questionWhat is an automation trigger? How can I obtain more triggers than my plan allows?

Every time automation (whether it's a chatbot or a keyword or any other rule) you have set up in Wati is invoked for your customer, that counts as a chatbot session. Every plan comes with a certain number of automation triggers, beyond which you will have to respond to your customers manually. You can easily buy additional automation triggers from the product's ‘Your Plan’ page. Automation triggers can be bought every month, even if you are on an annual plan to accommodate seasonal traffic.

questionHow can I upgrade or downgrade my plan?

You can upgrade your plan or move from a monthly plan to an annual one anytime from the 'Switch Plan' section of your Account Details. Your charges will be prorated based on the date of the change. Any downgrades will be effective only at the end of your current billing cycle. If you cannot change your plan or need our help determining which plan is right for you, please contact us at billing@wati.io.

questionDo you have any cancellation fees?

No, Wati is a pay-as-you-go service, and we do not have any cancellation fees. You can cancel your plan at any time. However, we do not provide any refunds on payments made for your existing subscription or credits.

questionWhat types of payment do you accept?

We accept payments from all credit cards enabled for international online transactions. You can also pay through bank transfers if you choose an annual plan. Please reach out to billing@wati.io for more information.