Calculate WhatsApp
Messaging Costs Instantly

Effortlessly forecast your WhatsApp marketing spend, prioritize high-impact campaigns, and uncover valuable savings with our user-friendly, free cost calculator. Take the guesswork out of budgeting, optimize your marketing strategies, and gain greater control over your spending to maximize ROI.

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What is a WhatsApp Conversation?

A WhatsApp conversation is a 24-hour interaction window between your business and a customer, designed to facilitate seamless communication.

It starts with the first message sent and includes all subsequent exchanges within this 24-hour period, enabling you to provide quick, efficient service and engage with your customers in real-time.

After the 24-hour window ends, a new conversation is initiated, and additional charges may apply, ensuring businesses are billed fairly for ongoing interactions while maintaining transparency and control over their communication costs.

User-Initiated Conversations (UIC)

When a customer reaches out first—whether for inquiries, questions, or other communication—it’s classified as a user-initiated conversation.

Business-Initiated Conversations (BIC):

These occur when a business sends a message to a customer outside the 24-hour service window, often for updates, promotions, or relevant information.

WhatsApp Conversion

Conversation Types on WhatsApp

Marketing

Send personalized promotions such as exclusive discounts,
timely reminders, or abandoned cart messages to re-engage
customers, encourage repeat purchases, and drive revenue growth,
all while building stronger customer relationships.

Utility

Share essential updates like order confirmations,
shipment tracking, billing reminders, and account status
notifications to keep customers well-informed, reduce confusion,
and enhance their overall experience with your brand.

Authentication

Provide secure account access through one-time passcodes
or login verification messages, ensuring both the security
and privacy of your users' accounts while fostering trust and
confidence in your platform.

Service

Efficiently manage user-initiated support requests with free
replies within a 24-hour window, delivering fast and reliable
customer service that enhances satisfaction, loyalty, and
overall user experience.

Marketing Conversation Utility Conversation Authentication Conversation Service Conversation

Maximize ROI with Smart WhatsApp Strategies

Free Replies Within 24 Hours

Respond to customers with personalized messages during the 24-hour service window at no extra cost.

Choose Templates Wisely

Stick to the right message category to avoid additional charges for mismatched templates.

Leverage Free Initiations

Boost engagement without costs using Click-to-WhatsApp ads or Facebook Page CTA buttons.

Discover more. WhatsApp, Facebook and Instagram’s share of social media messaging is unrivaled. Harness it with one of the fastest growing WhatsApp Business Solution Providers.

Temui lebih banyakBahagian mesej media sosial WhatsApp, Facebook, dan Instagram tidak tertandingi. Manfaatkan ia dengan salah satu Penyedia Penyelesaian Perniagaan WhatsApp yang berkembang paling pantas.

ค้นพบเพิ่มเติม.ส่วนแบ่งการส่งข้อความโซเชียลมีเดียของ WhatsApp, Facebook และ Instagram นั้นไม่มีใครเทียบได้ ใช้ประโยชน์จากหนึ่งในผู้ให้บริการโซลูชันธุรกิจ WhatsApp ที่เติบโตเร็วที่สุด

Aproveite ao máximo. WhatsApp, Facebook e Instagram lideram como os aplicativos de mensagens mais populares. Maximize o potencial dessas plataformas com o provedor de soluções de Whatsapp que mais cresce no mercado.

Temukan lebih banyak. WhatsApp adalah salah satu kanal sosial paling populer secara global. Monetisasikan dengan salah satu Penyedia Layanan WhatsApp Business yang paling cepat berkembang.

Descubra más. WhatsApp es uno de los canales sociales más populares de todo el mundo. Conviértalo en una fuente de ingresos con uno de los proveedores de servicios de WhatsApp Business de más rápido crecimiento.

了解详情。 WhatsApp是全球最受欢迎的社交渠道之一。通过增长最快的WhatsApp商业服务提供商之一实现盈利。

探索更多 。WhatsApp 是全球最受歡迎的社交頻道之一。與增長最快的 WhatsApp 商業解決方案供應商合作，將流量變現。

اكتشف المزيد. حصة واتساب وفيسبوك وإنستجرام في رسائل وسائل التواصل الاجتماعي لا مثيل لها. استفد من ذلك مع واحد من مزودي حلول واتساب للأعمال ذات النمو الأسرع.

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Frequently Asked Questions

questionHow can Wati's pricing calculator help my business?

Wati's calculator estimates your WhatsApp messaging costs based on conversation types, volume, and regions. This helps you budget effectively and optimize your marketing campaigns.

questionHow do I avoid extra charges on templates?

To avoid additional costs, ensure that the templates you use align with the current conversation type (e.g., Marketing, Utility). Using a mismatched template incurs extra charges.

questionHow does WhatsApp conversation-based pricing work?

WhatsApp charges businesses based on the type of conversation—Marketing, Utility, Authentication, or Service. Charges apply per 24-hour session, with rates varying by category and region. The first 1,000 conversations each month are free.

questionWhat is included in a single WhatsApp conversation?

A conversation includes all messages exchanged between your business and a customer within a 24-hour window. If no new messages are sent after 24 hours, any subsequent message initiates a new chargeable conversation.