WATI Editorial Policy

Wati Editorial Policy

Who We Are

Wati helps businesses build stronger customer relationships- one conversation at a time. Our mission is to empower small and medium-sized companies to communicate smarter, grow faster, and deliver meaningful customer experiences.

With over 14,000 customers worldwide, Wati empowers businesses to deliver seamless customer engagement through automation, chatbots, AI agents, analytics, and intelligent workflows. Our content reflects this same vision to make business communication simple, intelligent, and human.

Our editorial team creates educational and insightful resources on WhatsApp Business API, AI-powered CRM, automation best practices, and conversation-led growth. Each article is carefully crafted to help businesses unlock the full potential of conversational marketing and customer engagement.

Editorial Guidelines

At Wati, we take pride in publishing content that educates, informs, and empowers. Our writers and contributors create original, accurate, and engaging articles designed to address real business pain points and provide actionable insights.

We uphold our Content Integrity Promise, ensuring that all information is transparent, practical, and people-first. Every article aims to:

• Deliver clarity on complex technical or marketing concepts
  
• Be rooted in current, evidence-based data
  
• Reflect the latest product updates and industry developments
  
• Maintain neutrality – never overpromise or overpromote Wati’s products.

Our content is not written to sell, but to educate and inform. We focus on authenticity and long-term trust over short-term persuasion.

Updated Information Policy

Business communication technologies evolve rapidly, and so do we.
We review and update our content periodically to reflect changes in the product and system. Outdated or deprecated information is removed promptly to prevent misinformation and maintain accuracy.

If you come across an article that requires improvement or an update, please contact us at Managingeditor@wati.io.

Blog Images and Visuals

Most of our visuals are designed internally in alignment with Wati’s brand guidelines.
When external images, screenshots, or data visualizations are used, we ensure proper attribution and clear visibility of the source or brand name.

We respect intellectual property rights and only use visuals under fair use terms or with the necessary licenses.

Sourcing of Information

We prioritize primary and verified sources. Our references include:

• Wati’s internal technical and product documentation
  
• White papers and official reports
  
• Academic and professional publications
  
• Industry statistics  and first-party data
  
• Expert interviews and firsthand accounts

We strongly discourage anonymous sourcing. We also encourage our writers to cite diverse sources and perspectives, reflecting a broad, inclusive understanding of the global business communication landscape.

Fact-Checking Policy

Accuracy is at the core of everything we publish. Our writers and editors verify all claims, data points, and product details before publication to ensure accuracy and reliability. Information is cross-checked with credible and diverse sources, including:

• Official product documentation
  
• Developer release notes
  
• Verified third-party research
  
• Industry experts and practitioners

Every piece of content is reviewed by our internal editorial and fact-checking teams for accuracy, relevance, and timeliness.If you notice a factual inaccuracy or data discrepancy, please notify us at managingeditor@wati.io

Corrections Policy

We are committed to transparency and accountability.
Whenever an error –  large or small – is identified, it will be corrected promptly. Our priority is to provide our readers with the most accurate and trustworthy information at all times.

Originality and Plagiarism Policy

All Wati content is original, useful, and unbiased. We ensure:

• Every article undergoes plagiarism screening before publication
  
• Proper credit is given to any quoted or referenced work
  
• No content infringes on copyright or intellectual property rights

We expect every contributor to maintain professional integrity, adhere to Wati’s editorial ethics, and uphold our brand’s commitment to originality and transparency.

Independence and Neutrality

Wati’s editorial content operates independently from its marketing and advertising teams.
Our goal is to educate, not persuade. Product mentions and recommendations are based on verified performance and user relevance, not commercial interests.

All content decisions- topics, tone, and coverage- are made by the editorial team alone, ensuring impartiality and authenticity.

Contact Us

We value your feedback and collaboration. If you have comments, suggestions, or corrections regarding any Wati content,
please reach out to us at:  📩 managingeditor@wati.io

Your insights help us stay accurate, inclusive, and relevant to businesses around the world.

© Wati | Clare.ai Limited
Enabling smarter business growth through conversations.