Get great features at a price that makes sense
7 days free trial, zero setup fees and affordable pricing
Growth
Reach thousands of customers with automations that keep conversations moving 24*7$59
month billed annually3 Users IncludedNo additional usersAdditional charges apply for messages
Per message charges vary for marketing, utility & authentication.✕Key features
Zero-fee WhatsApp setup: Get Official WhatsApp API, Blue Tick Verification helpOmnichannel inbox: Whatsapp Messages, Whatsapp Business Calling, Facebook, Instagram, Tik-Tok, widget, wa.meCampaigns: Run broadcast campaigns, DM and comment automations for Instagram, and DM automations for TikTok and Messenger.Acquire leads: Launch CTWA ads and capture leads on WhatsAppTeam inbox staples: Assign, track, automate follow-ups, tag & reportE-Commerce tools: WhatsApp Catalog, Shopify abandon cart & order templates24x5 Email Support: in English and Portuguese, with basic SLA coverageUsage15k Broadcasts/month, Standard ratesCharged based on WATI rate card✕1,000 Free Automation triggers/month2 select Commerce/CRM integrations10k API calls/mon, No Webhooks250 Free AI Co-pilot credits/mon- Best Value
Pro
Turn conversations into conversions. AI qualify leads, nurtures them, and built-in analytics show you what's driving revenue.$119
month billed annually5 Users IncludedAdditional Users @ $39/user/monthAdditional charges apply for messagesPer message charges vary for marketing, utility & authentication.✕Everything in Growth, plus:
Auto-qualify leads: Advanced chatbots, forms, integrations & IG automationBoost conversion: Smart retargeting, Carousel template & Catalog pay optionsOptimize Campaigns: CTWA source tags, click tracking & engagement insights
Advanced Automation: Answer queries, collect information, send reminders & more with powerful chatbots Astra AI Agents: Create and deploy AI Agents to web, WhatsApp and voice (Astra add-on, priced separately)Advanced team inbox: Teams, auto routing, and operator reportsDrive Shopify sales: Campaign based on buyer data, Shopflo/Gokwik checkout24x7 Email & Chat Support: Standard SLAs to support your operationsUsageUnlimited Broadcasts, Standard ratesCharged based on WATI rate card✕2,000 Free Automation triggers/month5 integrations incl. Hubspot200k API calls/mon, Limited Webhooks500 Free AI Co-pilot credits/mon Business
Your full revenue engine. Advanced AI agents + multiple numbers to handle entire customer journeys: with dedicated expert support.Custom
5 Users IncludedAdditional Users @ $89/user/monthAdditional charges apply for messagesPer message charges vary for marketing, utility & authentication.✕Everything in Pro, plus:
Scale effortlessly: Send 4k messages/min, get volume discounts & SMS fallback Beta
Official Google Partner: Asia's only Google Ads to WhatsApp ProviderBest-in-class ROI: Optimize CTWA ads, track conversion, use WhatsApp Pay APIRun teams smoothly: Multiple WhatsApp numbers & round-robin chat assignmentDedicated Customer Success Manager for strategic recommendationsEnhance privacy & compliance: Phone number masking, Roles & IP WhitelistingPriority 24x7 Email & Chat support, with access to paid TAM servicesUsageUnlimited Broadcasts, Volume discountsCharged based on WATI rate card✕5,000 Free Automation triggers/monthUnlimited integrations incl. Salesforce20M API calls/mon, Extensive Webhooks1500 Free AI Co-pilot credits/monBlitz add-on: Send 12k messages/min
Wati to empower your business.
messages per month.
Pay Per Message, Get More Control
You're billed per message, making costs easier to predict, control, and optimize.
Learn MoreScale your workflow with tailored add-ons
Numbers
Grow faster with Wati experts
Setup, strategize & succeed - Get hands-on guidance to launch & level-up your business
Dedicated Onboarding
- Dedicated number connection assistance
- Facebook Business verification
- BSP Migration
- 1-hour of product walkthrough and chatbot training session
- Onboarding support is included with the annual plan for all recurring subscriptions.
Technical Account Management
- Dedicated contact for technical guidance and support escalation
- Proactive monitoring to address potential issues before they impact your operations
- Hands-on assistance to troubleshoot custom configurations, APIs and integrations
- Premium escalation management: P1 tickets handled on priority, including direct phone support if required
- This service can be availed by Business Annual plan customers
Professional Services
- 30-min consultation with our expert to discuss your ideal workflow
- Setting up customized automations, CRM integrations & routing rules
- Creating tailored workflow for various scenarios including: CTWA lead acquisition; Automating engagement, follow-ups; Lead qualification, nurturing; E-commerce order updates; Deploying custom AI Agents
- 2 rounds of review to ensure Wati fits perfectly for you and your business
- This service can be availed by any recurring plan customers
Frequently Asked Questions.
Can I use my existing WhatsApp number?
Yes, you can use an existing WhatsApp number. However, before onboarding, you must first delete the WhatsApp account linked to that number. Launch the WhatsApp app on your phone. Navigate to "Settings" within the app. Tap on "Account". Select "Delete my account". Enter your full phone number in the required field. Tap "Delete my account" to confirm the process. Note: WhatsApp chat backups cannot be imported into your Wati account.
Is there a setup fee for using the WhatsApp API?
There is no setup fee associated with using the WhatsApp API.
What does WhatsApp message-based pricing mean if WhatsApp is free?
While regular WhatsApp usage is free, businesses using WhatsApp Business API to grow their business will incur charges for sending customer messages. WhatsApp message based pricing depends on your recipient customer's country code and your message template. Please check our article on Meta's pricing for more details.
What is an automation trigger? How can I obtain more triggers than my plan allows?
Every time automation (whether it's a chatbot or a keyword or any other rule) you have set up in Wati is invoked for your customer, that counts as a chatbot session. Every plan comes with a certain number of automation triggers, beyond which you will have to respond to your customers manually. You can easily buy additional automation triggers from the product's ‘Your Plan’ page. Automation triggers can be bought every month, even if you are on an annual plan to accommodate seasonal traffic.
How can I upgrade or downgrade my plan?
You can upgrade your plan or move from a monthly plan to an annual one anytime from the 'Switch Plan' section of your Account Details. Your charges will be prorated based on the date of the change. Any downgrades will be effective only at the end of your current billing cycle. If you cannot change your plan or need our help determining which plan is right for you, please contact us at billing@wati.io.
Do you have any cancellation fees?
No, Wati is a pay-as-you-go service, and we do not have any cancellation fees. You can cancel your plan at any time. However, we do not provide any refunds on payments made for your existing subscription or credits.
What types of payment do you accept?
We accept payments from all credit cards enabled for international online transactions. You can also pay through bank transfers if you choose an annual plan. Please reach out to billing@wati.io for more information.
